Free tool
Influencer Earnings Calculator
Estimate what an Instagram or TikTok creator could charge for a sponsored post, based on follower count, engagement and platform. Use it to sanity-check a quote before you sign.
Fetch by handle, or enter numbers manually
or enter manually
Frequently asked
- How much should an influencer charge per post?
- A common starting point is roughly $10 per 1,000 followers on Instagram and more on TikTok, adjusted for engagement. But real rates vary widely with niche, usage rights, exclusivity and deliverables. This tool gives a market range to anchor the conversation.
- Is this what I’ll actually get paid?
- No — it’s an estimate to sanity-check a quote, not a fixed price. Rates are negotiated and depend on the full deal. Use the range to spot offers that are well below market.
- How do I know the brand will actually pay?
- That’s separate from rate. A great rate means nothing if the brand pays late or not at all. Check the brand’s reliability profile on HonestCollabs, and add your own report after a deal.
More free tools
Engagement Rate Calculator
See how a creator’s engagement stacks up against their follower tier.
Fake Follower Checker
Spot inflated or inactive audiences before you pay for a collab.
Follower Count Checker
Look up an account’s current followers, posts and verification.
Compare Creators
Put two creators side by side on followers and engagement.
Before you sign
Numbers look good. But do they pay on time?
Engagement won’t tell you if a brand ghosts or slow-pays. Check their reliability profile first.
Check a brand