Resources
Creator & brand-deal glossary
The terms that show up in brand deals — explained plainly, with what each one means for you before you sign.
Affiliate
Commission on sales you drive.
Ambassador
An ongoing, longer-term brand partnership.
Brief
The brand’s instructions for the content.
CPM
Cost per 1,000 impressions.
Deliverables
The exact content a creator agrees to produce.
Engagement rate
Interactions per post relative to audience size.
Exclusivity
You agree not to work with competitors for a period.
FTC disclosure
Legally required #ad labelling of paid content.
Gifting
Free product in exchange for possible coverage.
Impressions
Total times content was displayed.
Kill fee
A partial fee paid if a brand cancels.
Net-30
Payment due 30 days after invoice.
Rate card
A creator’s published prices per deliverable.
Reach
Number of unique accounts that saw content.
Scope creep
Work growing beyond what was agreed.
Sponsored post
Content a brand pays a creator to publish.
Usage rights
Where, how and how long a brand can use your content.
Whitelisting
Brand runs ads from your handle.